Mild Seven cigarettes are manufactured by the Japan Tobacco Company. This type of brand was created as an offspring to an earlier Japanese brand, named the Seven Stars. It was in the year 1977 that the Japanese tobacco firm decided to bring this new product to the market. The Mild Seven cigarette brand leads the market in Asian countries, including South Korea and China. Its popularity has been increasingly growing and it is the second most popular cigarette brand worldwide. The Mild Seven brand is exported to over forty countries across the world. This cigarette is considered to be a premium style cigarette. This brand raised attention when Mild Seven was the title sponsor of the Benetton Formula 1 car racing team in 1994. This type of advertising made the public very aware of the brand, even as the Benetton Company was taken over by the Renault Company. Mild Seven still continued to advertise on the race cars for the Renault Company. They continued to use this avenue until the year 2006 when complicated European tobacco regulations prohibited the Japan Tobacco Company from advertising with Renault. Nevertheless, this cigarette brand is still very popular. It is offered in a variety of different strengths, including Charcoal Filter, Lights and Super Lights.