Sovereign cigarettes are manufactured by the Gallaher Tobacco Company, with its production plants located throughout Europe. This cigarette was one of the two quickest growing brands last year in the United Kingdom. At the onset of the economic crisis in Russia, sales there fell to almost nothing in that location, however they are slowly returning, with the Sovereign cigarette now selling at approximately forty percent of its pre-crisis sales rate. The Sovereign brand of Black cigarettes is marketed toward young adult males, and in the retrospect that packaging for the regular style cigarettes is a dark black box that is designed to be trendy. Not extremely popular in the United States, mainly because of so much competition, this particular brand of cigarettes is very popular in the European countries. Sovereign is considered to be a medium to premium cigarette. It is prepared with a blend of different tobaccos and offers smokers a fundamental yet distinct flavor of its own. The Sovereign cigarette is packaged in white boxes with a distinctive colored stripe down the middle to distinguish the difference between the Sovereign Regulars and the Sovereign Lights. The stripes are red and blue, respectively. Also offered are Slims, Slim Light, Ultras and Ultra Lights.