Viceroy cigarettes are manufactured by the Brown & Willamson Company, which is owned by the Reynolds American company. Reynolds American Company is a joint venture between the R.J.Reynolds Tobacco Company and the American Tobacco company. The Viceroy cigarette was produced in the United States in the year 1936. The one distinct feature that made the cigarette receive a lot of attention when it was first introduced was its unique filter. This brand of cigarette features a cork-tipped filter and it was the first cigarette to do so. This brand was marketed towards those who were looking for something new and distinct. When first produced, only the Filter Kings and Lights were manufactured. As the cigarette gained popularity, the company added on the additional varieties of the Ultra Light Kings and the Ultra Lights 100’s for those smokers who wished for a longer cigarette. Adding to that mixture was the menthol variety for smokers who desired a mint flavor. This cigarette is considered to be a medium to premium cigarette and is made with a blend of different tobacco. Since the time if its creation, several changes have been made to its packaging design, to reach the one that everyone is familiar with now.